Increasing qualified trade show traffic
In an industry built on connections, face-to-face events are fundamental to starting new relationships and strengthening existing ones. For IAAPA Expo 2023 (the largest trade show for the attractions industry), I created a multi-channel strategy to generate buzz pre-show while driving traffic to the booth with eye-catching visuals and provocative messaging.
Channels
PR, Advertising, Email Marketing, Tradeshow Booth Design, Graphic Design, Video Editing, Swag
Year
2023
Extras that matter
Custom-branded shoes
3 booth videos
An arcade machine to show off our integration (and have fun)!
Results